{"title":"Premium Saudi Dates","description":null,"products":[{"product_id":"ajwa-dates","title":"Premium Ajwa Dates from Madinah | 100% Authentic \u0026 Fresh","description":"\u003cp\u003eAjwa dates from Madinah are dark, soft, and rich with a smooth, subtly sweet depth. These are among the most sought-after dates in the world, and ours are sourced directly from Saudi Arabia with no polishing, glazing, or treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste \u0026amp; texture:\u003c\/strong\u003e Dense and slightly firm, with a smooth skin and a naturally rich flavour that isn't overly sweet. Less sticky than Medjool, that's how they're meant to be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday eating · Morning routine · Gifting · Ramadan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Roots Ajwa?\u003c\/strong\u003e\u003cbr\u003eSourced directly from farms in Madinah. No additives, no preservatives, 100% natural. Packed carefully to protect freshness during delivery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot like supermarket dates, here's what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost dates sold in UK supermarkets are glazed, treated, or processed to look uniform and feel soft. Ours aren't. Here's what that means for Ajwa:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey may look uneven or wrinkled.\u003c\/strong\u003e That's the natural skin of the date not a sign of poor quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're firmer and less sticky than Medjool.\u003c\/strong\u003e Ajwa is naturally a drier, denser variety. If you're used to soft supermarket dates, this will feel different. That difference is the point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe colour varies.\u003c\/strong\u003e Natural dates aren't uniform. Slight variation in shade is completely normal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo shine.\u003c\/strong\u003e That glossy look on supermarket dates comes from glazing agents. Our dates have none of that.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf your dates look \"rough\" or feel firmer than expected, they're right. You're tasting a date the way it actually grows.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed. Contact us within 48 hours if there's any issue\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 250g, 450g, and 800g. Not sure which size? Start with 250g to try before committing to a larger pack.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250g","offer_id":53024062406995,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true},{"title":"450g","offer_id":53024062439763,"sku":null,"price":11.99,"currency_code":"GBP","in_stock":true},{"title":"800g","offer_id":53024062472531,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/Ajwa-450g.jpg?v=1776471235"},{"product_id":"mabroom-dates","title":"Premium Mabroom Dates | Authentic Saudi Dates from Madinah","description":"\u003cp\u003eMabroom dates from Madinah firm, clean, and lightly sweet with a structured bite. One of the most distinctive varieties we carry, and a favourite for those who prefer their dates less sticky and more defined.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste \u0026amp; texture:\u003c\/strong\u003e Firm with a smooth skin and a mild, clean sweetness. Less moist than Medjool or Kalmi, great for eating on the go, stuffing with nuts, or pairing with coffee.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Snacking on the go · Stuffing \u0026amp; cooking · Sharing platters · Gifting\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Roots Mabroom?\u003c\/strong\u003e\u003cbr\u003eSourced directly from Madinah. No polishing, no glazing, no additives just the date as it naturally is. The firm texture isn't a flaw; it's the variety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot like supermarket dates, here's what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost dates sold in UK supermarkets are glazed, treated, or processed to look uniform and feel soft. Ours aren't. Here's what that means for Mabroom:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're long and firm not round and soft.\u003c\/strong\u003e Mabroom has an elongated shape and a structured bite. If you're expecting a soft, sticky Medjool-style date, Mabroom will surprise you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey won't feel moist.\u003c\/strong\u003e Mabroom is a naturally low-moisture variety. A drier texture is correct, not a sign the dates are old or low quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe skin may be slightly wrinkled or uneven.\u003c\/strong\u003e That's natural. No glazing means no artificial smoothness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe flavour is mild, not intense.\u003c\/strong\u003e Mabroom isn't a bold, sugary date; it's clean and understated. That's what makes it versatile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf your Mabroom dates feel drier or less sweet than expected, they're exactly right.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed. Contact us within 48 hours if there's any issue\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 250g, 450g, and 800g.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250g","offer_id":53023951978835,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"450g","offer_id":53023952011603,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true},{"title":"800g","offer_id":53023952044371,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/Mabroom-450g.jpg?v=1776471173"},{"product_id":"medjool-dates","title":"Premium Medjool Dates | Jumbo, Soft \u0026 Naturally Sweet","description":"\u003cp\u003eMedjool dates the soft, plump, caramel-sweet variety that most people picture when they think of dates. Naturally juicy and rich, these are as close to a natural sweet treat as it gets.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste \u0026amp; texture:\u003c\/strong\u003e Soft, moist, and deeply sweet with a smooth, almost fudge-like texture. The most universally loved variety great for first-timers and seasoned date lovers alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday snacking · Baking \u0026amp; blending · Natural energy boost · Kids' lunchboxes\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Roots Medjool?\u003c\/strong\u003e\u003cbr\u003eNo polishing, no preservatives, no additives. Sourced directly and kept as natural as possible, so you get the full flavour the variety is known for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot like supermarket dates, here's what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMedjool is the one variety most people in the UK already know but even our Medjool will look and feel different from what you find in supermarkets. Here's why:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupermarket Medjool is often glazed.\u003c\/strong\u003e That extra shine and uniform softness you're used to comes from a coating applied after harvest. Ours has none of that.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOurs may feel slightly less sticky or look less glossy.\u003c\/strong\u003e That's the natural state of the date, still soft and sweet, just without the coating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe skin may have slight wrinkling or variation.\u003c\/strong\u003e Completely normal. Dates grow this way.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're still soft.\u003c\/strong\u003e Of all our varieties, Medjool is the closest to what UK buyers expect just without the processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you've only ever tried supermarket Medjool and want to understand what the other varieties taste like, our \u003ca href=\"\/products\/roots-discovery-box-6-varieties-250g\"\u003eDiscovery Bundle\u003c\/a\u003e is the best place to start.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed. Contact us within 48 hours if there's any issue\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 250g, 450g, and 800g. New to dates? Medjool is the best place to start.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250g","offer_id":53023825035603,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"450g","offer_id":53023825068371,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true},{"title":"800g","offer_id":53023825101139,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/Medjool-450g.jpg?v=1776471146"},{"product_id":"kalmi-dates","title":"Premium Kalmi Dates | Soft, Sweet \u0026 Authentic Dates","description":"\u003cp\u003eKalmi dates are chewy, bold, and earthy with a robust flavour that's less sweet and more satisfying. A traditional favourite, especially popular with those who grew up eating dates regularly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste \u0026amp; texture:\u003c\/strong\u003e Chewy and dense with a deep, slightly smoky-sweet flavour. Less sweet than Medjool or Sukri, more complex and satisfying for those who want something with more character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Tea-time · Traditional pairing · Everyday eating · Gifting to elders\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Roots Kalmi?\u003c\/strong\u003e\u003cbr\u003eSourced directly from Saudi Arabia. No additives, no preservatives. Kept as natural as possible so the bold, earthy character of the variety comes through.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot like supermarket dates, here's what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf Medjool is the only date you've tried, Kalmi will taste and feel very different. That's intentional, they're a completely different variety. Here's what to know before you try them:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're less sweet.\u003c\/strong\u003e Kalmi has a deeper, more earthy flavour profile. If you're expecting the caramel sweetness of Medjool, you'll taste something more complex and less sugary. Many people prefer this once they adjust.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're chewy, not soft.\u003c\/strong\u003e Kalmi has a firmer, more substantial bite than soft varieties. That's characteristic of the date, not a freshness issue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey look dark and uneven.\u003c\/strong\u003e No glazing, no sorting by colour. Natural variation is part of what you're buying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're an acquired taste in the best way.\u003c\/strong\u003e People who grew up eating dates often say Kalmi is the one that tastes most like home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNot sure if Kalmi is for you? Try it alongside other varieties in our \u003ca href=\"\/products\/roots-discovery-box-6-varieties-250g\"\u003eDiscovery Bundle\u003c\/a\u003e first.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed. Contact us within 48 hours if there's any issue\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 250g, 450g, and 800g.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250g","offer_id":53023661195603,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"450g","offer_id":53023661228371,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"800g","offer_id":53023661261139,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/Kalmi-450g.jpg?v=1776471089"},{"product_id":"amber-dates","title":"Premium Amber Dates | Large, Firm \u0026 Naturally Structured Dates","description":"\u003cp\u003eAmber date large, firm, and naturally structured with a thick texture unlike any other variety we carry. These are not soft or sticky; they have a clean, defined bite and a mild sweetness that makes them stand out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste \u0026amp; texture:\u003c\/strong\u003e Firm and dry with a thick, almost meaty texture and a gentle, understated sweetness. If you find most dates too soft or too sweet, Amber is your variety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Sharing platters · Gifting · Desserts · Those who prefer less sweetness\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Roots Amber?\u003c\/strong\u003e\u003cbr\u003eSourced directly from Saudi Arabia. Not polished, not glazed, not treated. What you see is what the date naturally looks like and that's the point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot like supermarket dates, here's what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmber is one of the most misunderstood varieties for anyone used to supermarket dates. Here's what to expect so there are no surprises:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're intentionally firm and dry.\u003c\/strong\u003e Amber is not a soft date. The dense, dry, structured texture is the defining characteristic of this variety, not a quality issue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're large and darker in colour.\u003c\/strong\u003e Dark amber tones with a thick skin. Very different from sticky dates, most UK buyers are familiar with.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe sweetness is subtle.\u003c\/strong\u003e Amber won't hit you with an intense sugar rush. The flavour is mild and clean  more like a nut than a confection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo shine, no gloss.\u003c\/strong\u003e Natural dates don't look like supermarket dates. Amber, especially the matte, uneven appearance, is how they come off the palm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAmber is a date for people who already know dates well, or who are curious to try something completely different. If you're new to dates, try our \u003ca href=\"\/products\/roots-discovery-box-6-varieties-250g\"\u003eDiscovery Bundle\u003c\/a\u003e first.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed. Contact us within 48 hours if there's any issue\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 250g, 450g, and 800g.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250g","offer_id":53023480152403,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"450g","offer_id":53023480185171,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true},{"title":"800g","offer_id":53023480217939,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/Amberi-450g.jpg?v=1776471033"},{"product_id":"sukri-dates","title":"Premium Sukri Dates | Golden, Soft \u0026 Naturally Sweet","description":"\u003cp\u003eSukri dates golden, lightly crisp, and honeyed with a delicate sweetness that's bright rather than heavy. The lightest variety we carry, and one of the most distinct.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste \u0026amp; texture:\u003c\/strong\u003e Semi-dry with a gentle crunch and a clean, floral-honey sweetness. Less dense than most dates, refreshing and easy to eat in quantity without feeling overpowered.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Sweet cravings · After dinner · Light snacking · Those new to dates\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Roots Sukri?\u003c\/strong\u003e\u003cbr\u003eSourced directly from Saudi Arabia. No added sugar, no preservatives, no treatment. The golden colour and crispness are natural to the variety, not a result of processing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot like supermarket dates here's what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSukri looks and feels unlike any date most UK buyers have seen before. Here's what to expect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey're golden and semi-dry, not dark and sticky.\u003c\/strong\u003e If you're expecting a dark, soft Medjool-style date, Sukri will look completely different. The pale gold colour and drier texture are natural to the variety.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey have a gentle crunch.\u003c\/strong\u003e Sukri has a slightly crisp bite compared to softer varieties. This isn't a sign they're old it's their character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe sweetness is light and floral.\u003c\/strong\u003e Not intensely sugary, more like honey than caramel. Many people find Sukri the most approachable variety once they try it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThey may look uneven or slightly shrivelled.\u003c\/strong\u003e No glazing, no coating. The natural surface of a Sukri date isn't perfectly smooth, and that's exactly how it should be.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSukri is one of the most surprising varieties for first-timers. Give it a fair try before judging by appearance.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed, contact us within 48 hours if there's any issue\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in 250g, 450g, and 800g.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"250g","offer_id":53022104944979,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"450g","offer_id":53022104977747,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"800g","offer_id":53022105010515,"sku":null,"price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/Sukri-450g.jpg?v=1776470948"},{"product_id":"roots-discovery-box-6-varieties-250g","title":"Roots Discovery Bundle | 6 Varieties × 250g","description":"\u003cp\u003e\u003cstrong\u003eTry all 6 varieties and find your favourite.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot sure which dates you'll love? The Discovery Bundle is the smartest way to start. You get 250g of every variety we carry six completely different textures and flavour profiles in one box, for less than buying them separately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the box:\u003c\/strong\u003e\u003cbr\u003e• Ajwa 250g — dark, rich, subtly sweet\u003cbr\u003e• Mabroom 250g — firm, clean, lightly sweet\u003cbr\u003e• Medjool 250g — soft, plump, caramel-like\u003cbr\u003e• Kalmi 250g — chewy, bold, earthy\u003cbr\u003e• Sukri 250g — golden, crisp, honeyed\u003cbr\u003e• Amber 250g — large, firm, mild\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe value:\u003c\/strong\u003e Buying each pack separately costs £41.94. The Discovery Bundle is £36.99, you save £4.95 and get to try everything before committing to a larger pack of your favourites.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e First-time buyers · Variety lovers · Gifting · Ramadan hampers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant, these aren't supermarket dates\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost people in the UK have only ever tasted one type of date: supermarket Medjool, which is typically glazed, treated, and processed to look and feel uniform. Our dates are completely different, and when you open this box, you'll notice that immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHere's what natural, unprocessed dates actually look and feel like:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEach variety looks different.\u003c\/strong\u003e Some are dark and wrinkled (Ajwa, Kalmi). Some are golden and semi-dry (Sukri). Some are pale and firm (Amber, Mabroom). None of them looks like supermarket dates that's the point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSome will feel drier or firmer than you expect.\u003c\/strong\u003e Varieties like Mabroom, Amber, and Sukri are naturally low-moisture. This is not a quality issue, it's the variety being exactly what it's supposed to be.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThere's no gloss or shine.\u003c\/strong\u003e That comes from glazing agents used in commercial processing. Our dates have none of that.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe sweetness varies a lot.\u003c\/strong\u003e Medjool and Sukri are sweeter. Kalmi and Mabroom are less so. Tasting them side by side is the whole point of this bundle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes and shapes vary within each pack.\u003c\/strong\u003e Natural produce isn't uniform. Variation is a sign of authenticity, not inconsistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe recommend tasting each variety on its own first, without expecting any of them to taste like a supermarket date. You'll find some you love immediately, and some that grow on you.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Most popular bundle consistently our best seller\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOnce you know your favourite, order a larger 450g or 800g pack for better value per gram.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53457238819155,"sku":null,"price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/1080x1080-02_41b08a6b-c983-469a-baff-69d21fd0b7df.png?v=1776472508"},{"product_id":"everyday-energy-bundle-6-varieties-450g","title":"Roots Everyday Energy Bundle | 6 Varieties × 450g","description":"\u003cp\u003e\u003cstrong\u003eYour full monthly supply of natural energy, all 6 varieties, all 450g.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf dates are already part of your daily routine, the Everyday Energy Bundle is built for you. Six 450g packs of one of every variety, so you always have something to reach for, whatever your mood or moment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the box:\u003c\/strong\u003e\u003cbr\u003e• Ajwa 450g — rich and grounding\u003cbr\u003e• Mabroom 450g — firm and clean\u003cbr\u003e• Medjool 450g — soft and caramel-sweet\u003cbr\u003e• Kalmi 450g — bold and earthy\u003cbr\u003e• Sukri 450g — light and honeyed\u003cbr\u003e• Amber 450g — structured and mild\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe value:\u003c\/strong\u003e Buying each 450g pack separately costs £63.94. The Everyday Energy Bundle is £58.99, you save £4.95 with larger quantities that last longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Daily snackers · Households that get through dates quickly · Natural pre\/post-workout fuel · Stocking up\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese aren't supermarket dates a note before you open the box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach variety in this bundle looks, feels, and tastes completely different from one another, and all of them will look different from supermarket dates. Here's what that means:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo glazing, no coating, no shine.\u003c\/strong\u003e Supermarket dates are often treated to look uniform and glossy. Ours aren't. The natural, matte appearance is correct.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSome varieties are firm or dry by nature.\u003c\/strong\u003e Mabroom, Amber, and Sukri are low-moisture varieties. A drier texture is their character, not a quality issue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe sweetness and texture vary significantly between packs.\u003c\/strong\u003e That variation is the whole point. Each variety offers something different.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural variation in size, colour, and shape is normal.\u003c\/strong\u003e Dates grow this way. Uniform appearance is a product of processing, not quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed, contact us within 48 hours if there's any issue\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAlready know your favourites from the Discovery Bundle? This is the natural next step.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53457311760723,"sku":null,"price":58.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/1080x1080-03.png?v=1776471763"},{"product_id":"roots-family-pantry-bundle-6-varieties-800g","title":"Roots Family Pantry Bundle | 6 Varieties × 800g","description":"\u003cp\u003e\u003cstrong\u003eFor households where dates disappear fast.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen everyone in the house reaches for dates regularly, small packs don't cut it. The Family Pantry Bundle gives you 800g of all six varieties, a full pantry supply that covers every taste in the household.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the box:\u003c\/strong\u003e\u003cbr\u003e• Ajwa 800g — rich, dark, and traditional\u003cbr\u003e• Mabroom 800g — firm and clean\u003cbr\u003e• Medjool 800g — soft, sweet, universally loved\u003cbr\u003e• Kalmi 800g — bold and earthy\u003cbr\u003e• Sukri 800g — golden and lightly crisp\u003cbr\u003e• Amber 800g — large, firm, and mild\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe value:\u003c\/strong\u003e Buying six 800g packs separately costs £100.94. The Family Pantry Bundle is £94.99, saving you nearly £6, with enough dates to last weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest value per gram of any bundle we offer.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Large households · Bulk buying · Ramadan stocking up · Hosting \u0026amp; gifting\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese aren't supermarket dates: what the family should know before opening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf some members of your household have only ever tried supermarket Medjool, a few of the varieties in this bundle will surprise them. That's a feature, not a problem, but it helps to set expectations first:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedjool will be the most familiar.\u003c\/strong\u003e Soft and sweet, closest to what supermarkets sell, just without the glazing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAjwa and Kalmi are darker, denser, and less sweet.\u003c\/strong\u003e More traditional in character. Many adults who grew up eating dates prefer these.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSukri and Amber look nothing like a typical date.\u003c\/strong\u003e Golden, pale, firm, and dry. Completely natural, just a very different variety. Kids, especially, may need a little encouragement to try these.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNone of them is glazed, coated, or treated.\u003c\/strong\u003e That means no artificial shine, no uniform softness, and no preservatives. Natural variation in size and colour across every pack is completely normal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe'd suggest letting everyone in the household try a date from each pack and pick their favourites. That's what a family pantry is for.\u003c\/p\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ Satisfaction guaranteed, contact us within 48 hours if there's any issue\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53457546281299,"sku":null,"price":94.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/1080x1080-04.png?v=1776471594"},{"product_id":"roots-athlete-gym-bundle-3-varieties-450g","title":"Roots Athlete \u0026 Gym Bundle | 3 Varieties × 450g","description":"\u003cp\u003e\u003cstrong\u003eNatural fuel for training, recovery, and performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDates are one of nature's best pre-workout foods, with fast-releasing natural sugars, potassium, and magnesium with no artificial ingredients. The Athlete \u0026amp; Gym Bundle brings together three varieties specifically chosen for performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the box:\u003c\/strong\u003e\u003cbr\u003e• Ajwa 450g — iron-rich and dense. Great before a session.\u003cbr\u003e• Medjool 450g — soft and fast-absorbing. Ideal for an immediate energy hit.\u003cbr\u003e• Sukri 450g — light and easily digestible. Perfect post-training.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe value:\u003c\/strong\u003e Buying these three 450g packs separately costs £31.97. The bundle is £26.99, saving you £4.98.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Pre\/post-workout snacking · Gym bags · Natural sugar replacement · Endurance training\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese aren't supermarket dates, what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you're used to soft, glossy supermarket Medjool, two of the three varieties in this bundle will feel and taste very different:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAjwa is firm and dense, not soft or sticky.\u003c\/strong\u003e That's its natural character. It's one of the most nutrient-dense date varieties precisely because of that density. Don't judge it by softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSukri is dry and golden with a light crunch.\u003c\/strong\u003e Completely unlike supermarket dates in appearance. The crunch is natural; it's the variety, not a sign of staleness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedjool will be the most familiar.\u003c\/strong\u003e Still softer than the others, though without the glazing you may be used to from supermarkets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo shine, no coating, no additives.\u003c\/strong\u003e What you're eating is a natural date with nothing added, exactly what you want in a training food.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e✅ UK delivery in 2–4 working days\u003cbr\u003e✅ No added sugar, no preservatives, just natural dates\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e3 × 450g is enough for a full month of training fuel.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53457722704211,"sku":null,"price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0106\/1715\/files\/1080x1080-05.png?v=1776471339"},{"product_id":"roots-pregnancy-bundle-450g-x-varieties","title":"Roots Pregnancy Bundle | 3 Varieties x 450g","description":"\u003cp\u003e\u003cstrong\u003eThoughtfully chosen for every stage of pregnancy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDates have long been recommended during pregnancy, particularly in the third trimester, for their natural iron, fibre, potassium, and energy. The Roots Pregnancy Bundle brings together three varieties selected for their nutritional richness and gentleness: Ajwa, Mabroom, and Medjool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in the box:\u003c\/strong\u003e\u003cbr\u003e• Ajwa 450g — one of the most iron-rich date varieties. Dark, dense, and traditionally consumed during pregnancy.\u003cbr\u003e• Mabroom 450g — firm and mild, easy to eat without feeling heavy.\u003cbr\u003e• Medjool 450g — soft, sweet, and naturally energising. The most approachable variety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe value:\u003c\/strong\u003e Buying these three 450g packs separately costs £33.97. The Pregnancy Bundle is £28.99, saving you nearly £5.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Expecting mothers · Third trimester · Post-natal recovery · Baby shower gifting\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese aren't supermarket dates, what to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf the only dates you've tried are from a supermarket, Ajwa and Mabroom will feel and look quite different from what you expect. Here's what to know:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAjwa is dark, firm, and not very sticky.\u003c\/strong\u003e Many people expect all dates to be soft like supermarket Medjool. Ajwa is denser and less sweet, which is exactly why it's been traditionally consumed during pregnancy for centuries.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMabroom is firm and elongated with a clean, mild flavour.\u003c\/strong\u003e It won't look or taste like a supermarket date. The firm texture is completely natural to this variety.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedjool will be the most familiar\u003c\/strong\u003e soft and sweet, just without the glazing or coating you may be used to from supermarkets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNone of them is treated or processed.\u003c\/strong\u003e No glazing, no preservatives, nothing added. That's exactly what you want when you're pregnant: food that's genuinely natural.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGive each variety a fair try. 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