Ajwa dates from Madinah are dark, soft, and rich with a smooth, subtly sweet depth. These are among the most sought-after dates in the world, and ours are sourced directly from Saudi Arabia with no polishing, glazing, or treatment.

Taste & texture: Dense and slightly firm, with a smooth skin and a naturally rich flavour that isn't overly sweet. Less sticky than Medjool, that's how they're meant to be.

Best for: Everyday eating · Morning routine · Gifting · Ramadan

Why Roots Ajwa?
Sourced directly from farms in Madinah. No additives, no preservatives, 100% natural. Packed carefully to protect freshness during delivery.

Not like supermarket dates, here's what to expect

Most dates sold in UK supermarkets are glazed, treated, or processed to look uniform and feel soft. Ours aren't. Here's what that means for Ajwa:

• They may look uneven or wrinkled. That's the natural skin of the date not a sign of poor quality.
• They're firmer and less sticky than Medjool. Ajwa is naturally a drier, denser variety. If you're used to soft supermarket dates, this will feel different. That difference is the point.
• The colour varies. Natural dates aren't uniform. Slight variation in shade is completely normal.
• No shine. That glossy look on supermarket dates comes from glazing agents. Our dates have none of that.

If your dates look "rough" or feel firmer than expected, they're right. You're tasting a date the way it actually grows.

✅ UK delivery in 2–4 working days
✅ Satisfaction guaranteed. Contact us within 48 hours if there's any issue

Available in 250g, 450g, and 800g. Not sure which size? Start with 250g to try before committing to a larger pack.