We’re a small UK brand dedicated to bringing you 100% natural dates directly from select farms to your doorstep across the UK. Every variety offers its own unique profile - from soft, rich caramel notes to firmer, subtly sweet textures. Unprocessed and perfectly authentic, we deliver them just as nature intended so you can savor them exactly the way you like.
Our Story
100% NATURAL DATES
Handpicked, Fresh & Delivered to Your Doorstep
Not All Dates Are the Same
Each variety has its own texture, moisture, and character. From soft and sticky to firm and slightly dry. That difference is what makes each variety unique.
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Find Your Date Bundle
Not sure where to begin?
Choose a bundle based on how you eat and explore different varieties.
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Frequently Asked Questions
We source 100% natural dates directly from trusted origins.
We work closely with farmers and growers and have visited the farms ourselves to understand the process from harvesting to packing.
This allows us to bring different varieties with their natural characteristics intact.
Yes. Dates are a naturally long-lasting fruit. Freshness in dates doesn’t always mean soft or sticky. It depends on the variety and how much natural moisture it holds.
Most supermarket dates are standardised to look and feel the same.
Our dates are sourced directly and kept as close as possible to their natural state. That means they can vary in texture, moisture, and appearance depending on the variety.
Some are soft, some are chewy, and some are slightly firm or dry. This is completely normal.
Different date varieties naturally retain different levels of moisture.
Some, like Medjool, are soft and sticky.
Others, like Ajwa, Mabroom or Amber are naturally firmer and less moist.
A less sticky texture does not mean the date is old or low quality; it’s simply how that variety is meant to be.
No.
Our dates are not polished, glazed, or treated to enhance appearance.
We keep them as natural as possible, which is why they may not look overly shiny or uniform.
Because they’re not meant to. Natural dates vary in size, colour, and texture depending on the variety, harvest, and growing conditions.
Uniform appearance is often the result of heavy sorting or processing.
No. All ROOTS dates contain only naturally occurring sugars.
Store in a cool, dry place. Once opened, reseal and refrigerate for extended freshness.
It depends on your preference:
• Soft & sticky → Medjool
• Light & delicate → Sukri
• Chewy & firm → Mabroom
• Slightly dry & rich → Ajwa
• Thick & smooth → Amber
• Soft & balanced → Kalmi
If you’re unsure, our Discovery Bundle is the best place to start.
Premium Dates Chosen with Care
Why ROOTS
Why Choose ROOTS
Not all dates are the same and the difference is easy to taste when care is taken at every step.
At ROOTS, we focus on:
- Discover premium, 100% natural dates sourced directly from trusted local farmers and growers
- No polishing, glazing, or artificial treatment to alter appearance or texture
- Each variety is kept as close as possible to its natural state
- Careful storage to preserve freshness
- Packaging designed to protect quality during delivery
Once you understand how different dates can be, it changes how you choose them.
Take your time to explore the varieties and find what suits you best.
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Premium Quality Guaranteed
100% Natural
