Mabroom dates from Madinah firm, clean, and lightly sweet with a structured bite. One of the most distinctive varieties we carry, and a favourite for those who prefer their dates less sticky and more defined.

Taste & texture: Firm with a smooth skin and a mild, clean sweetness. Less moist than Medjool or Kalmi, great for eating on the go, stuffing with nuts, or pairing with coffee.

Best for: Snacking on the go · Stuffing & cooking · Sharing platters · Gifting

Why Roots Mabroom?
Sourced directly from Madinah. No polishing, no glazing, no additives just the date as it naturally is. The firm texture isn't a flaw; it's the variety.

Not like supermarket dates, here's what to expect

Most dates sold in UK supermarkets are glazed, treated, or processed to look uniform and feel soft. Ours aren't. Here's what that means for Mabroom:

• They're long and firm not round and soft. Mabroom has an elongated shape and a structured bite. If you're expecting a soft, sticky Medjool-style date, Mabroom will surprise you.
• They won't feel moist. Mabroom is a naturally low-moisture variety. A drier texture is correct, not a sign the dates are old or low quality.
• The skin may be slightly wrinkled or uneven. That's natural. No glazing means no artificial smoothness.
• The flavour is mild, not intense. Mabroom isn't a bold, sugary date; it's clean and understated. That's what makes it versatile.

If your Mabroom dates feel drier or less sweet than expected, they're exactly right.

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Available in 250g, 450g, and 800g.